Tourism
Jamaica is one of the most recognised tourism brands on the planet. Beyond the all-inclusive model, significant investment opportunities exist in eco-tourism, wellness, heritage, and adventure experiences.
Rooms Island-wide (2025)
33,722
New Rooms in Pipeline
8,000
Overview
Tourism
Jamaica is one of the most recognised tourism brands on the planet. Beyond the all-inclusive model, significant investment opportunities exist in eco-tourism, wellness, heritage, and adventure experiences.
We Keep Growing
A global brand with room still to build
Visitor arrivals have grown about 43% since 2009. The island counts 33,722 rooms (2025), with roughly 8,000 new rooms in development or planning.
Download sector profileGrowing awards & revenues
Jamaica earns over 20 tourism awards annually and was named World's Leading Beach Destination (2018), with strong visitor expenditure.
Growing timeshare
Recent timeshare regulations enable vacation-ownership products alongside traditional hotels.
Growing investment
Major chains — including Sandals, Marriott, Bahia Príncipe, Palace Resorts, Iberostar, Karisma, AM Resorts, and RIU — continue to expand in Jamaica.
We're in Demand
Connectivity, events, and Caribbean leadership
Jamaica is repeatedly recognised as the Caribbean's Leading Cruise Destination and hosts world-class hotels plus conference facilities in Kingston and Montego Bay.
Download project opportunitiesStrong connectivity
Frontier routes and increased flights (including carriers such as American Airlines and Arajet) keep Jamaica accessible for leisure and business travel.
Diverse attractions
River tubing, hiking, ziplining, and historical sites complement beach and resort stays.
Global appeal
Scenery, culture, accommodation, and people continue to differentiate Jamaica in a competitive Caribbean market.
Tourism
Investment Opportunities
Accommodation
Large-scale hotels, boutique hotels, and city hotel developments — with strong FDI interest and thousands of new rooms in the pipeline.
View project briefEco-tourism Attractions & Resorts
The eastern end of the island is prime for eco-tourism resorts with soft adventure, hiking trails, and zip-line experiences.
Learn moreMedical & Wellness Tourism
Establish diagnostic facilities, general hospital facilities, spas, and specialised centres to serve medical tourists.
Learn moreEntertainment & Sports Tourism
Ideal for hosting music and food festivals as well as sporting events that extend the visitor calendar year-round.
Learn more
Continue with JAMPRO
Tools for your investment
Tax Incentives
Explore fiscal incentives applicable to Tourism — SEZ benefits, Omnibus credits, and sector-specific schemes.
Explore incentivesInvestor Services
Get personalised facilitation support — business matchmaking, site identification, and permit facilitation.
Talk to usInvestment Map
See Tourism sites on our interactive map — geospatial data on land, infrastructure, and active projects.
Open map
Explore
Sector Performance
33,722 Total room count island-wide — 2025 · JAMPRO Tourism sector page
8,000 New rooms at varying stages of development and planning — Pipeline cited on sector page · JAMPRO Tourism sector page
5,000 New rooms targeted for delivery — By 2025 (sector page) · JAMPRO Tourism sector page
From Our Partners
Read on Jampro“Jamaica is not just a beautiful island, with amazing people, stunning nature, rich in culture and a tasty gastronomy, but also a great place to do business.”
Ready to invest in Tourism?
Our investment facilitation team can walk you through incentives, sites, and next steps for your project.